© 2024 LaurierFlow. All rights reserved.

Course Reviews

No Reviews With Body Yet

BU 432

Consumer Behaviour

0%Liked

Easy

0%

Useful

0%

0 ratings

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified. Prerequisites: BU362.

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified. Prerequisites: BU362.

0%Liked

Easy

0%

Useful

0%

0 ratings

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified. Prerequisites: BU362.

BU 432 Prerequisites

BU 362 (Min. Grade D-)

BU 432 Leads To

BU 442

BU 432 Restrictions

Must be enrolled in one of the following Levels:

Undergraduate (UG)

BU 432

Consumer Behaviour

0%Liked

Easy

0%

Useful

0%

0 ratings

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified. Prerequisites: BU362.

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified. Prerequisites: BU362.

0%Liked

Easy

0%

Useful

0%

0 ratings

This course focuses on the contribution of consumer behaviour to effective marketing decision-making. To this end, this course examines the role of the consumers both as purchasers/users of goods and as individuals within a social system. Various theories and models of consumer behaviour are reviewed and their implications for marketing strategy are identified. Prerequisites: BU362.

Course Schedule